Crafting an Effective Business Case for SEO

Our SEO Lead, Ed Coles, walks you though how to create a business case for SEO budget.
For many businesses, SEO remains a crucial yet misunderstood part of the digital marketing strategy. While search visibility, traffic, and rankings are important, proving the true impact SEO has on a business to key decision makers, especially those outside the marketing team, can be a challenge. The key to success lies in aligning your SEO goals with broader business objectives and presenting the data in a way that speaks to your senior stakeholders.
This webinar shows you how.