Digital PR Executive (Italian Speaking)

The Agency

Kaizen Search Marketing is a forward-thinking digital marketing agency specialising in organic marketing channels. We deliver award winning SEO, Digital PR, and Social Media work across our global client base. We believe that The Best Never Stand Still and we’re on a mission to redefine how agencies work, with a singular focus on excellence and innovation.

We are dedicated to three core principles:

Our Clients: We exist to drive success for our clients. Our commitment is demonstrated through consistent delivery of value and measurable growth, ensuring our clients’ success is our success.

Our People: Our agency thrives on the talent and collaboration of our team. We celebrate and share our achievements, fostering a culture of mutual success and continuous improvement.

Our Industry: We aim to create impactful change, leaving the industry better than we found it through training, events, transparency, collaboration, and innovative marketing strategies.

You’ll be joining an ambitious team at Kaizen who are committed to transforming the industry through the relentless pursuit of excellence, sustainable growth, and an unwavering dedication to improvement. Join us as we set new standards and drive positive change in the digital marketing landscape.

Job Summary 

We are looking for an ambitious, news-driven Italian-speaking Digital PR Executive to join our specialist team based in London. 

You will be responsible for building relationships with journalists in top tier national and international media publications across a variety of industries in order to gain high quality links for our clients in the Italian region.

You will have a passion for reading the news, follow the latest trends across all channels including social media and have strong writing skills in order to craft strong email pitches to journalists.

You will work closely with our PR Senior Executives and Account Managers to maintain Kaizen’s standards to drive KPI success, as well as learning about our creative process and client relationships.

 

Key Responsibilities 

• Deliver the outreach of our creative campaigns to consistently gain top-tier coverage in national and niche online publications in line with client KPIs across the Italian, UK and preferably Spanish markets
• Write newsworthy pitch emails to journalists with an excellent eye for detail, strong writing flair and an understanding of what makes a strong story in the Italian market
• Regularly follow the news in Italy, preferably Spain and UK, across multiple industries to help determine how to successfully gain cut-through in the press with our client’s content 
• Effectively translate campaign copy from English to Italian and preferably Spanish and vice versa
• Understand the latest trends on key social media platforms to use as part of our outreach strategy to gain results for our clients
• Craft tailored media lists filled with highly relevant journalists to outreach to
• Consistently looking for and executing reactive / newsjacking opportunities for our clients based on news trends
• Adhere to and promote the values of the company 
• Contribute creative ideas in our ideation process across a variety of clients
• Share campaigns and ideas that we can aspire to achieving with the team to drive inspiration and creativity
• Work closely with account managers to correctly report on the results of your direct outreach efforts

 

Personal Specification

• Fluent in Italian 
• Fluent in Spanish (preferable)
• Excellent written and spoken English 
• Work experience in a PR or digital role
• Able to commute to our London office 2 days a week
• Excellent writing, editing, and proofreading skills
• Creative thinker with the ability to think on your feet
• Strong understanding of the news and latest trends
• Team player who is motivated by working with others and a strong communicator
• High attention to detail and pride in your output – your work will be visible to thousands of people
• Organised with the ability to manage multiple stakeholders and projects simultaneously

 

Benefits

• 30 days holiday + Bank Holidays
• Work from anywhere – from your home, our London office, a co-working space or up to 6 months abroad
• Health Cash Plan – helping you claim back on everyday health costs
• Dedicated training budget per year to help develop you in your role
• Cycle to Work Scheme – through salary sacrifice, you choose a bike and the rental cost comes out of your salary each month
• Team socials throughout the year
• Charity volunteer days – 3 days a year to work for a charity of your choice
• Childcare Scheme – to help cover childcare costs through salary sacrifice
• Extra office perks
• A clear personal development plan to help you progress in your chosen pathway
• Industry training and conferences
• Mindfulness Coaching