Digital PR Assistant

We are seeking an ambitious, creative Digital PR Assistant to join our specialist team

About Kaizen 

Kaizen Search Marketing is an AI enabled performance marketing agency specialising in SEO, PR, and Social Media. We help clients Conquer the Search-Verse™ and grow their online discoverability. 

Job Summary

Our PR team is responsible for crafting stories and campaigns that get our clients front and centre in the media and we’re looking for an ambitious PR Assistant to join us. 

You will be responsible for building relationships with journalists in top tier national and global media publications across a variety of industries, writing press releases and pitch emails to ensure our stories get coverage.

You will work closely with our PR Executives and Account Managers to maintain Kaizen’s standards and achieve KPI success, in return you will gain exposure and experience to set you up for a career in PR. You will be engaged with current affairs, follow the latest trends across social media and have strong writing skills that will help you craft brilliantly creative email pitches to journalists.

Key Responsibilities

• Create exciting and engaging press releases and pitch emails
• Build up your own network of journalist contacts, becoming a trusted source of content for them
• Curate your own media lists, using our in house tool suite as well as your own initiative and research to spot and find relevant contacts
• Spot relevant and timely reactive opportunities for your clients, pitching these stories internally and assisting with production when needed
• Position your clients as experts in the media, regularly sharing quotes and expert commentary with journalists
• Consistently gain top-tier coverage in online publications
• Build deep understanding of your client’s industry
• Understand how to craft a successful Digital PR campaign, developing your knowledge of newsworthy hooks and topics
• Pitch expert comments to journalists, acting with speed to spot opportunities and craft responses
• Contribute to ongoing reporting for clients
• Develop your knowledge of industry leading tools such as SEMRush, Ahrefs and Buzzstream
• Regularly follow the news to help you understand how to gain cut-through in the media
• Understand the latest trends on key social media platforms and incorporate into your work
• Contribute creative ideas in our ideation process across a variety of clients
• Share campaigns and ideas that we can aspire to achieving with the team to drive inspiration and creativity

Personal Specification

• Hybrid working from our London or Manchester office 2 days a week
• Excellent writing, editing, and proofreading skills
• Creative thinker with the ability to think on your feet
• Strong understanding of the news and latest trends
• Team player who is motivated by working with others and a strong communicator
• High attention to detail and pride in your output – your work will be visible to thousands of people
• Experience in a PR or digital role will be a bonus but is not essential
• Organised with the ability to manage multiple stakeholders and projects simultaneously

Benefits

• 30 days holiday + Bank Holidays
• Work from anywhere – from your home, our London office, a co-working space or up to 6 months abroad
• Health Cash Plan – helping you claim back on everyday health costs
• £1,000 training budget per year to help develop you in your role
• Cycle to Work Scheme – through salary sacrifice, you choose a bike and the rental cost comes out of your salary each month
• Team socials throughout the year
• Charity volunteer days – 3 days a year to work for a charity of your choice
• Childcare Scheme – to help cover childcare costs through salary sacrifice
• Extra office perks
• A clear personal development plan to help you progress in your chosen pathway
• Industry training and conferences
• Mindfulness Coaching