How to Get on Google Discover: A Complete Guide

Introduction: Why Google Discover Matters

Google Discover is a personalized feed of articles, videos, and updates shown to users on mobile devices and in the Google app. Unlike traditional search, it surfaces content before someone searches—based on interests, browsing behavior, and engagement patterns.

For publishers and businesses, getting featured on Discover can mean millions of impressions, especially since it’s driven by relevance rather than keyword queries. So how do you position your content to appear there? Let’s break it down.

What is Google Discover?

Google Discover is part of Google’s mobile experience, designed to recommend content tailored to each user. Instead of search results for explicit queries, it delivers a curated feed using signals like:

• Past searches 
• Activity across Google services (e.g., YouTube, Maps) 
• Followed topics and interests 

Importantly, Google Discover is not about keyword targeting—it’s about quality, relevance, and engagement signals.

For background, Google offers an official guide to Discover with best practices.

Common Misconceptions About Google Discover

• You can’t “force” your way in: There’s no tag or schema that guarantees placement. 
• It’s not SEO in the classic sense: While technical SEO helps, content quality and relevance matter far more than keyword optimization. 
• Clickbait hurts in the long run: Misleading titles may temporarily spike clicks but reduce trust signals, hurting long-term visibility. 

Measuring Success on Google Discover

You can track Discover performance inside Google Search Console under the “Performance > Discover” report. Metrics include:

• Impressions 
• Clicks 
• CTR (Click-Through Rate) 

This data is only available if your content has appeared in Discover, so seeing this report is already a positive sign.

The Future of Google Discover

With AI-driven personalization expanding, Google Discover is becoming a key traffic source beyond search queries. As LLM-powered features like Google AI Overviews grow, content optimized for clarity, expertise, and engagement will be more likely to surface across both Discover and AI-driven search.

Conclusion: A Content Strategy for Discover Success

If you want to know how to get on Google Discover, the answer isn’t a single trick—it’s a combination of:

• Strong technical foundations 
• People-first, authoritative content 
• Visuals that stand out 
• Timely, relevant publishing 

By consistently delivering value and optimizing for user engagement, your content stands a far greater chance of being surfaced by Google Discover—and cited by AI systems relying on Google’s content ecosystem.