digital-pr
Kaizen Quarterly Spotlight Campaigns: May – July
Published: 09/09/25 - Updated: 09/09/25
Between May and July 2025, we delivered standout work across five campaigns, each highlighting a different strategic approach. From multi-market Digital PR and technical SEO foundations to TikTok-first social activations, our teams translated diverse brand objectives into measurable growth. Every campaign was tailored to the client’s unique challenges, proving that creative ideas backed by data can consistently move the needle.
Unobravo – Digital PR
Challenge
Unobravo wanted to grow awareness in Spain and France, while strengthening authority in Italy and improving its backlink profile to drive visibility in SERPs. As a newer brand in ES and FR, the challenge went beyond visibility, it was also about building trust. A core objective was positioning Unobravo’s clinical experts as authoritative voices in online psychology, helping the brand connect with its primary audience of women aged 23–35 while also reaching wider groups interested in digital mental health support.
What we did
We began with an SEO audit to identify opportunities and then rolled out a mix of hero campaigns, micro content and reactive commentary, all localised to each market. To maximise relevance, we created seasonal and trend-led content guided by the audit insights Our PR team also supported the distribution of brand campaigns and ran a link reclamation programme to turn existing mentions into valuable backlinks. In Spain, we built journalist relationships by offering interviews and expert commentary, as it was a newer market for Unobravo, and they wanted to build their presence..
Results
Across three markets, Unobravo secured 321 placements and 174 backlinks, 77% of which were follow.. Spokespeople were positioned as trusted experts, with journalists now approaching us directly for commentary and insights. The campaign even won recognition beyond media, with a shoutout from the Mayor of Saint-Étienne and interest from Parma’s Head of Communications. Sitewide, the work also drove improvements in domain rating, trust flow and traffic.
Chill – DPR and SEO
Challenge
Chill already held strong keyword positions in a highly competitive insurance market, but the priority was to maintain visibility and stay competitive against rivals investing heavily in search. At the same time, the brand wanted to continue driving more enquiries and secure incremental growth through a combined SEO and Digital PR strategy.
What we did
We conducted keyword, content and technical audits to identify opportunities. Landing pages were refreshed and optimised, technical upgrades were supported, and a Digital PR programme was launched to build authoritative backlinks to priority product pages.
Results
Year on year, Chill recorded a 20% increase in sitewide clicks and a 13% rise in enquiries. Enquiries exceeded target by 22%, while average rankings for core keywords improved by seven positions. The Digital PR activity delivered 172 media placements, 51 of which were follow/nofollow, with 53% of links pointing directly to target product pages.
Quote Devil – DPR and SEO
Challenge
Quote Devil, another brand in the Three Rock Group portfolio, faced the challenge of operating with a less established site than Chill in the same competitive insurance market. The priority was to ensure solid technical SEO foundations were in place to support visibility and enquiries, while engaging in Digital PR activity to provide additional authority and momentum.
What we did
The approach mirrored that of Chill, beginning with keyword, content and technical audits to shape the SEO roadmap. On-page optimisation and technical improvements were carried out, while Digital PR campaigns were executed to generate high-quality coverage and links into the brand’s core product pages.
Results
Quote Devil achieved a 15% increase in clicks year on year, while enquiries exceeded target by 12%. Rankings for core keywords improved by six positions, and 96% of links secured were follow/nofollow. Further breakdown will be detailed in the year-end reporting, but the results to date show clear progress in visibility and conversions
Canvas – Social
Challenge
Canvas, a student accommodation brand, needed to increase awareness during the final leasing push. With Gen Z as the target audience, TikTok was the best channel to reach students quickly and at scale.
What we did
We launched Canvas’ TikTok channel with content designed specifically for student audiences, blending authenticity with entertainment. To maximise reach, Spark Ads were layered onto the campaign, ensuring content gained visibility while directing traffic back to leasing opportunities.
Results
The campaign generated 1.2 million views and a total watch time of 449 hours, 42 minutes and 3 seconds. The channel also grew by 107 new followers during the campaign period. This proved TikTok’s effectiveness not only in reach but also in creating lasting engagement for Canvas.
Peldon Rose – SEO
Challenge
Peldon Rose needed to improve visibility in the highly competitive London design and build market, where international firms dominate search. The objective was to secure Page 1 rankings for commercial service terms and drive qualified B2B leads. Midway through, a full client-side team change caused implementation delays, requiring re-onboarding before changes could go live.
What we did
We began with in-depth SEO audits to identify opportunities across content, UX and technical performance. Service landing pages were redesigned and optimised for SXO (Search Experience Optimisation), ensuring they could rank and convert. A data-led content calendar focused on hybrid working, sustainability and workplace wellbeing was rolled out to build topical authority. Case study pages were updated with a balance of storytelling and keyword targeting. Technical improvements to page speed, structured data and URL strategy removed barriers, while internal linking and schema strengthened site relevance. Despite delays, we successfully re-onboarded the new client team and pushed changes live in August.
Results
The impact was immediate. By September, 90% of target service keywords were ranking on Page 1, up 80%, with 63% in the Top 3, a 171% improvement. The Interior Design landing page jumped from position 44 to 3, while AI Overview citations rose from two to six. The uplift in visibility and authority prompted Peldon Rose to expand by adding Digital PR into the mix.
__________________
Like what you see?
Let’s chat! Start with a free, no-commitment brand audit and find out how we can take your brand to the next level.
Kamile Kupryte
Kamile Kupryte is a Marketing Manager at Kaizen, where she leads brand and content strategy. She specialises in combining creative storytelling with data-led performance across SEO, content, events and digital presence. Her work focuses on driving visibility, authority and sustained organic growth through insight-driven marketing.