Rachel McLeay

Strategy & Innovation Lead at Kaizen, with 8+ years in SEO & digital marketing, and a longstanding obsession with the systems that make great search strategies scale.

I’ve worked with world-renowned brands across a myriad of industries, from high fashion and FMCG through to fintech, travel, and health, and spent much of that time at the intersection of SEO strategy and systems thinking: building automations, designing workflows, and figuring out how to make great work scale without losing the thinking behind it.

These days, I focus on building effective, cross-channel digital marketing strategies for our clients, and designing the tools and environments that free search teams up to do the work where human expertise and judgement are irreplaceable. I care a lot about where AI belongs in our industry, and where it definitely doesn’t.