Transforming Lovehoney’s Trust Flow With Sexual Happiness Content
We created campaigns around sexual happiness and sexual health to work around the challenges presented by Google SafeSearch and drive traffic to Lovehoney's UK site.
pieces of coverage
average follow link DR
What we did
We wanted to help Lovehoney become the leading voice promoting sexual happiness and health. We created six campaigns surrounding three areas – sexual confidence, sex and relationships and sexual health to help overcome the challenges presented by Google SafeSearch.
Sex myths campaign
Our goal was to generate high quality backlinks that were relevant to the priority topics and business units of the company, so we created 6 campaigns across the health and wellness field. After an initially slow pickup, we re-strategised, focusing on expert comments and creating smaller angles to target key publications to reach our KPI. This showed us the importance of being reactive to current trends and events, and finding ways that our work with Lovehoney can help journalists in their coverage.
We hit 110% of our KPI by obtaining 46 follow links out of the nearly 200 pieces of coverage. We have landed in some amazing top-tier publications such as the Sun, the Metro Cosmopolitan and Glamour, to name a few.
Through this, we have put Lovehoney in front of a potential audience of 909M people.