How PayingTooMuch Upgraded to First-Class Results
| + | high-quality backlinks |
| + | new branded searches year-on-year |
| % | boost in page 1–3 keyword rankings YoY |
In a crowded travel insurance market ruled by legacy giants, PayingTooMuch.com (PTM) needed to build trust, authority, and consumer awareness to stand out and so they came to us to make it happen.
The Challenge:
PTM faced a significant hurdle: a glaring gap in their organic performance due to weak backlink numbers and quality. Ranking for vital search terms like “travel insurance” was going to be a steep uphill battle. They needed:
- A surge in high-quality, authoritative backlinks.
- Improved search rankings for competitive terms.
- Expanded brand reach and visibility.
- Stronger Trust Flow and organic performance.
And that’s where we came in.
Our Organic Strategy:
We developed a powerful plan to close the backlink gap and boost PTM’s online visibility by combining creative storytelling with razor-sharp targeting, resulting in a series of travel-related campaigns that captured attention and drove engagement.
By blending actionable insights with compelling stories, we created content that high-authority publications couldn’t resist linking to. This strategy didn’t just boost PTM’s link profile, it cemented their status as a trusted leader across global markets.
Campaign examples:
The Global Ski Resort Index
To simplify the decision-making process for winter sports enthusiasts, we created high-ranking data-driven listicle articles highlighting the best ski resort destinations worldwide.
Top Proposal Destinations
We showcased the world’s most romantic proposal destinations, analysing social media trends to drive insights and and using real-life experiences from couples to add credibility and speaking to specialists, offering expert advice to build trust and authority.
All our campaigns focussed on reinforcing PayingTooMuch’s position as a trusted travel insurance provider, offering practical data-driven travel insights and solutions and demonstrating how PTM does more than just insurance, helping customers make informed decisions to enhance their travel experiences overall.
THE RESULTS
The Results:
By harnessing the power of expert insights, creative campaigns, and precision outreach, we helped PTM leapfrog competitors and claim their place at the top.
Our work with PTM delivered headline-worthy results:
- 670+ Pieces of Media Coverage: PTM’s campaigns made waves in top-tier publications, amplifying their reach.
- 475+ High-Quality Backlinks: With an average Domain Rating (DR) of 70, these links supercharged PTM’s authority.
- 10,000+ New Branded Searches Year-on-Year: Consumers couldn’t stop searching for PTM.
- 133% Boost in Page 1–3 Keyword Rankings YoY: Dominating the search results for key terms.
- 39% Increase in Organic Traffic YoY: More visitors, more opportunities, more growth.
Media Highlights: Our campaigns secured features in industry-leading outlets such as Time Out, Cosmopolitan, Daily Express, Simple Flying, and many more.