Reebok
How We Used Regional Data to Get Coverage across the French Market for Reebok
With the use of regional data, we launched a sport-focused campaign for Reebok to increase awareness and drive traffic to their site.
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pieces of coverage
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follow links
The strategy
Reebok’s community has a strong interest in sporting and health. To produce content that was highly relevant to the brand and of interest to journalists from across the country, we gathered regional data on the number of sports facilities provided by the local council in the most prominent French cities.
We prioritised regional and lifestyle journalists, using email templates tailored to each city and highlighting local data relevant to those journalists.
The results
This campaign exceeded Reebok’s KPIs and landed coverage in tier 1 publications such as Elle, GQ and Yahoo.
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