How We Used Regional Data to Get Coverage across the French Market for Reebok

With the use of regional data, we launched a sport-focused campaign for Reebok to increase awareness and drive traffic to their site.

How We Used Regional Data to Get Coverage across the French Market for Reebok
  • 24

    pieces of coverage

  • 15

    follow links

  • The strategy

    Reebok’s community has a strong interest in sporting and health. To produce content that was highly relevant to the brand and of interest to journalists from across the country, we gathered regional data on the number of sports facilities provided by the local council in the most prominent French cities.

    We prioritised regional and lifestyle journalists, using email templates tailored to each city and highlighting local data relevant to those journalists.

  • The results

    This campaign exceeded Reebok’s KPIs and landed coverage in tier 1 publications such as Elle, GQ and Yahoo.

  • Testimonial

    We have partnered with Kaizen across a range of onsite and offsite SEO and content marketing projects. The team is knowledgeable, proactive and committed and have driven great results and actionable insights. I would happily recommend Kaizen to any enterprise level brand looking to improve their organic performance.” 

    Matthew Morrissey, Director Organic Search and ASO Adidas

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