How We Boosted Vonage’s Search Rankings Through SEO
| % | year on year increase in organic non-branded traffic |
| new landing pages created | |
| % | year on year increase in organic conversions |
| digital PR campaigns created |
The Brief
Over a three years, we worked with Vonage to deliver a comprehensive technical SEO strategy, including:
- Keyword research and mapping across existing landing pages and META data
- Creation of new landing pages to accommodate relevant long-tail keywords and access featured snippets for traditional and voice search.
- Site speed improvements
- Crawl error repair
- URL architecture audit
- Removal of duplicate content
- Creation and implementation of structured data
- Optimisation for international SEO
- Vonage Extensions App Optimisation for App Store
Each of these was identified, analysed, and then implemented in-house by Kaizen to reduce the amount of input required by Vonage and save them time and money.
THE RESULTS
As a result of our SEO recommendations in the 2016-2017 year, Vonage saw a 31% increase in organic non-branded traffic, which led to an 8% increase in organic conversions over the same period.
One of our link-building campaigns for Vonage, detailing the top 50 cities in the UK to start a business, gained 18 follow links and 20 pieces overall of coverage in the likes of The London Economic and This is Money.
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