How we boosted Vonage’s search rankings through SEO

Learn how we worked with Vonage over a three-year period to deliver an SEO strategy that helped boost their rankings and increase their organic traffic.

How we boosted Vonage’s search rankings through SEO
  • 31%

    year on year increase in organic non-branded traffic

  • 8%

    year on year increase in organic conversions

  • 27

    new landing pages created

  • 3

    digital PR campaigns created

  • The strategy

    Over a three year period, we worked with Vonage to deliver a comprehensive technical SEO strategy, including:

    • Keyword research and mapping across existing landing pages and META data
    • Creation of new landing pages to accommodate relevant long-tail keywords and access featured snippets for traditional and voice search
    • Site speed improvements
    • Crawl error repair
    • URL architecture audit
    • Removal of duplicate content
    • Creation and implementation of structured data
    • Optimisation for international SEO
    • Vonage Extensions App Optimisation for App Store

    Each of these was identified, analysed, and then implemented in-house by Kaizen, in order to reduce the amount of input required by Vonage and save them time and money.

  • Results

    As a result of our SEO recommendations in the 2016-2017 year, Vonage saw a 31% increase in organic non-branded traffic, which has also led to an 8% increase in organic conversions over the same time period.

    One of our link-building campaigns for Vonage, detailing the top 50 cities in the UK in which to start a business, gained 18 follow links and 20 pieces overall of coverage in the likes of The London Economic and This is Money.

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