Starling Bank

How Starling Bank’s travel campaign landed worldwide coverage

In our first campaign for Starling Bank, we produced an interactive tool that reveals how much you can get for £100 a day in some of the world’s most popular destinations.

How Starling Bank’s travel campaign landed worldwide coverage
  • 96

    follow links

  • 140+

    pieces of coverage

  • The campaign

    Our Digital PR team wanted to create a campaign that would interest both Starling Bank’s audience and create a news hook for journalists.

    We decided to create an interactive tool that could calculate how much an individual could buy for £100 in the world’s most popular travel destinations.

    To add an element of personalisation, the tool allowed users to select a city or compare a destination, and then select items to fulfill their £100 budget.

  • Results

    The interactive campaign received 28 pieces of coverage and 19 follow links surpassing its KPI, with articles featuring on CNBC, Lonely Planet, the Daily Express, and various other high-quality travel and personal finance publications.

    To aid the campaign, a blog post was also written to feature alongside the tool and this gained over 70+ follow links and 120 pieces of coverage. The post featured on sites such as Matador Network, The New Zealand Herald, The Daily Telegraph Australia, and National Geographic Russia.

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