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How Starling Bank’s Travel Campaign Landed Worldwide Coverage

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pieces of coverage

In our first campaign for Starling Bank, we produced an interactive tool that revealed how much you can get for £100 a day in some of the world’s most popular destinations.

The Brief

Our Digital PR team wanted to create a campaign that would interest Starling Bank’s audience and create a news hook for journalists.

We decided to create an interactive tool that could calculate how much an individual could buy for £100 in the world’s most popular travel destinations.

To add an element of personalisation, the tool allowed users to select a city or compare a destination and then select items to fulfil their £100 budget.

THE RESULTS

The interactive campaign received 28 pieces of coverage, and 19 follow links surpassing its KPI, with articles featuring on CNBC, Lonely Planet, the Daily Express, and various other high-quality travel and personal finance publications.

To aid the campaign, a blog post was also written to feature alongside the tool, and this gained over 70+ follow links and 120 pieces of coverage. The post featured on Matador Network, The New Zealand Herald, The Daily Telegraph Australia, and National Geographic Russia.

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