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How Starling Bank’s Travel Campaign Landed Worldwide Coverage
In our first campaign for Starling Bank, we produced an interactive tool that reveals how much you can get for £100 a day in some of the world’s most popular destinations.
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In our first campaign for Starling Bank, we produced an interactive tool that revealed how much you can get for £100 a day in some of the world’s most popular destinations.
The Brief
Our Digital PR team wanted to create a campaign that would interest Starling Bank’s audience and create a news hook for journalists.
We decided to create an interactive tool that could calculate how much an individual could buy for £100 in the world’s most popular travel destinations.
To add an element of personalisation, the tool allowed users to select a city or compare a destination and then select items to fulfil their £100 budget.
