Musixmatch
Using Strategic SEO to Recover Lost Traffic
Learn how we implemented a scalable technical SEO strategy that helped Musixmatch recover from a significant loss in traffic.
- 21%
more URLs on the site were index by Google
- 15%
increase in organic clicks from Google
- 20%
increase in organic impressions
The strategy
The client faced a huge, sudden drop in organic traffic, posing an immediate issue that needed rectifying, which was the main reason for approaching Kaizen.
Beyond that, however, the company faced an issue with scaling. The massive size of their site, the way they had designed their international pages, and their existing sitemap structure made it difficult for Google to index a significant proportion of their webpages – lowering the number of organic impressions received by the site.
Kaizen needed to find a solution for the most urgent issue of the traffic drop and a long-term strategy for improving the client’s approachability for search engines.
Results
Due to implementing the suggested changes, 21% more of the client’s URLs were indexed by the Googlebot, resulting in 15% more organic clicks and 20% more organic impressions.
