Going viral with the future of remote worker

For our first Digital PR campaign with DirectlyApply, discover how we created a campaign that went viral and landed hundreds of SEO-value links.

Going viral with the future of remote worker
  • 216

    follow links

  • 472

    pieces of coverage

  • 60,000+

    social shares

  • The campaign

    Last year, we signed DirectlyApply as a new client and had to consider how we’d launch a successful campaign amidst the COVID-19 pandemic.

    With reactive stories working well within the media, using our in-house designers, we decided to create a 3D model of what a remote worker would look like after staying 25 years at home.

  • Results

    The campaign landed over 200+ links, 400+ pieces of coverage, and over 60,000 social shares. By landing coverage on The Sun, The Standard, MSN, Metro, and UNILAD, the campaign drove over 16,000 site visits and increased their domain rating from 35 to 38.

    With the shocking imagery, the story led to several news outlets publishing the story along with memes being created about Susan ‘The Remote Worker’ on Twitter.

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