Going viral with the future of remote worker
For our first Digital PR campaign with DirectlyApply, discover how we created a campaign that went viral and landed hundreds of SEO-value links.
pieces of coverage
Last year, we signed DirectlyApply as a new client and had to consider how we’d launch a successful campaign amidst the COVID-19 pandemic.
With reactive stories working well within the media, using our in-house designers, we decided to create a 3D model of what a remote worker would look like after staying 25 years at home.
The campaign landed over 200+ links, 400+ pieces of coverage, and over 60,000 social shares. By landing coverage on The Sun, The Standard, MSN, Metro, and UNILAD, the campaign drove over 16,000 site visits and increased their domain rating from 35 to 38.
With the shocking imagery, the story led to several news outlets publishing the story along with memes being created about Susan ‘The Remote Worker’ on Twitter.