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Going Viral with The Future of Remote Worker
For our first campaign with DirectlyApply, we used strategic content marketing and digital PR to create a viral campaign that has landed hundred of links and SEO value!
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Amid the COVID-19 pandemic we produced a campaign for Direct Apply in which we created a 3D model of a remote worker after 25 years at home. This reactive and visually striking “Susan” campaign garnered international attention, featuring in top-tier publications like Fox News and The Sun and gaining widespread social media traction through memes.
The Brief
In 2020, we signed DirectlyApply as a new client and had to consider how we’d launch a successful campaign amidst the COVID-19 pandemic.
With reactive stories working well within the media, using our in-house designers, we decided to create a 3D model of what a remote worker would look like after staying 25 years at home.
Testimonial
“The Susan campaign far exceeded our expectations, and Kaizen truly delivered results above and beyond what we had initially anticipated. As a startup, to watch DirectlyApply garner international coverage across tier-one publications was a perfect result. Plus, seeing the traction Susan received on social media was an added benefit; it got a lot of consumers talking and helped to amplify our brand.”
Will Capper, Co-Founder
