Creating Picture Perfect Campaigns to Boost Photobox’s Visibility in the French Market
We tapped into the ideas of relationships, celebrations and travel to capture Photobox's mission statement "create memories and tell stories" (and the attention of the French market).
pieces of coverage
average DR rating
What we did
We worked with Photobox to produce 7 campaigns, whilst piggybacking off current events to create a further 3 reactive campaigns. Each campaign had multiple interest areas to allow for a wide range of target publications.
Photobox’s mission statement is to “create memories and tell stories”, and that is exactly what we set out to help them with. Using themes such as weddings, celebrations, travel and relationships, we created campaigns that connected to Photobox’s core values.
As part of this partnership, we were asked to target the french market and so we used our knowledge of the media landscape to focus on data-lead content, lifestyle content and regional content. We also couldn’t resist an expansion opportunity, and so added globalised content to place Photobox in front of an international audience.
The baby names campaign
Photobox was featured 5 times in Cosmopolitan due to our campaigns, and that was just the beginning. We obtained coverage for them in other top-tier publications such as Libération, Grazia and ELLE as part of the over 100 pieces of coverage we won for Photobox. With nearly 40% of this coverage being follow links, it’s safe to call these campaigns a picture perfect success.