Creating Picture Perfect Campaigns to Boost Photobox’s Visibility in the French Market
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We worked with Photobox to produce 7 campaigns, whilst piggybacking off current events to create a further 3 reactive campaigns. Each campaign had multiple interest areas to allow for a wide range of target publications.
Our work for Photobox landed over 100 pieces of coverage in top-tier publications – nearly 40% of which were follow links.
The Brief
Photobox’s mission statement is to “create memories and tell stories”, and that is exactly what we set out to help them with. Using themes such as weddings, celebrations, travel and relationships, we created campaigns that connected to Photobox’s core values.
As part of this partnership, we were asked to target the French market. We used our knowledge of the media landscape to focus on data-lead content, lifestyle content and regional content. We also couldn’t resist an expansion opportunity, and so added globalised content to place Photobox in front of an international audience.
The Results
Photobox was featured 5 times in Cosmopolitan due to our campaigns – and that was just the beginning.
We obtained coverage for them in other top-tier publications such as Libération, Grazia and ELLE as part of the over 100 pieces of coverage we won for Photobox.
With nearly 40% of this coverage being follow links, it’s safe to call these campaigns a picture perfect success.