SEO SESSIONS: Crafting an effective business case for the boardroom – webinar

SEO SESSIONS: Crafting an effective business case for the boardroom

Join us online, Thursday 16th May at 11am, for our upcoming webinar on how to craft a stronger business case for SEO investment.

One of the most common issues SEO professionals face is trying to secure enough budget to support and implement their long-term strategy. Ultimately, this comes down to key stakeholders not understanding the value that SEO activity drives. Unlike other channels, such as paid search, where you can provide a clear figure on traffic sales increase or revenue you are expecting to gain from a set budget, SEO is open to much more uncertainty and so convincing the decision makers to part with their pennies can be difficult. 

In this webinar, we’ll reveal how to create an effective business case for SEO investment that will have real impact in the boardroom. Through a combination of forecast modelling and demonstrating ROI for past activity, we’ll show you how to approach future conversations and secure that senior buy-in.

This session will include:

• Opportunity forecasting
• Incremental session forecasting
• Calculating ROI for previous activity
• Technical business case creation – e.g. using industry studies to put a figure to a process like ‘page speed’
• Access to download our FREE Forecasting Template

Further details on how to view this event will be shared nearer the time, for now, please register your details and we will keep you updated.