Should AI Content Be Part Of Your SEO Strategy?

Should AI Content Be Part Of Your SEO Strategy?

What is the future of AI, Content, and Digital PR, and what role should it play in your SEO strategy?

With each new update to ChatGPT, the true value of Digital PR, content, and link-building can seem uncertain. During this event we did a deep dive into the impact of AI on the wider industry. We wanted to look at how it was affecting the production cycle (for better or for worse), and how we, as SEO experts, could leverage OpenAI to our advantage for our workflows and creativity.

Looking at the early experiment results from our upcoming whitepaper, which dived into the capabilities of AI content for link-building, we invited attendees to consider the value of AI for their SEO strategy. They joined our roundtable over breakfast and chatted with peers on whether brands should be embracing or rejecting AI input as part of their plans.

Our Digital PR and SEO experts led the discussion, drawing from experience working on Kaizen’s work with household name brands such as Lovehoney and Comparethemarket.