Can Influencer Marketing Really Be Ethical?

How can you safeguard your brand while harnessing the power of influencers?

Guests joined our roundtable and debated the ethics of influencer marketing and the best practices to protect their brand following the release of our whitepaper that dove into the ethics of influencer marketing. We invited attendees to sit down and discuss how brands could work with influencers whilst trusting their values and strategy would be aligned and safeguarded.

Our Senior Social Media Manager, Amanda Easter, led the discussion over breakfast at The Hoxton Hotel, Shoreditch drawing from her experience working on Kaizen’s influencer accounts for household name brands such as adidas and Moonpig.