SEO
SEO SESSIONS: Crafting an effective business case for the boardroom – webinar
11:00-11:45 | 16th May 2024
![SEO SESSIONS: Crafting an effective business case for the boardroom – webinar](/_next/image?url=https%3A%2F%2Fadmin.kaizen.co.uk%2Fwp-content%2Fuploads%2F2024%2F05%2Ftimo-volz-bx-qF_leico-unsplash.jpg&w=3840&q=75)
Event Details
When
16th March 2024
Where
Now available to watch on-demand via the link below.
Who’s it for?
This event is for SEO professionals looking for ways to gain stakeholder buy-in when it comes to digital marketing strategy.
This webinar is available to watch on-demand, simply hit the button below.
One of the most common issues SEO professionals face is trying to secure enough budget to support and implement their long-term strategy. This challenge often arises because key stakeholders do not fully understand the value driven by SEO activities. Unlike channels such as paid search, where it is possible to provide clear figures on traffic, sales increase, or expected revenue from a set budget, SEO is subject to more uncertainty, making it difficult to convince decision-makers to allocate the necessary funds.
In this webinar, we reveal how to create an effective business case for SEO investment that has a real impact in the boardroom. Through a combination of forecast modeling and demonstrating ROI for past activities, we show how to approach future conversations and secure senior buy-in.
This session includes:
- Opportunity forecasting
- Incremental session forecasting
- Calculating ROI for previous activity
- Technical business case creation