Senior Digital PR Executive (DE/UK)

The Agency

Kaizen Search Marketing is a forward-thinking digital marketing agency specialising in organic marketing channels. We deliver award winning SEO, Digital PR, and Social Media work across our global client base. We believe that The Best Never Stand Still and we’re on a mission to redefine how agencies work, with a singular focus on excellence and innovation.

We are dedicated to three core principles:

Our Clients: We exist to drive success for our clients. Our commitment is demonstrated through consistent delivery of value and measurable growth, ensuring our clients’ success is our success.

Our People: Our agency thrives on the talent and collaboration of our team. We celebrate and share our achievements, fostering a culture of mutual success and continuous improvement.

Our Industry: We aim to create impactful change, leaving the industry better than we found it through training, events, transparency, collaboration, and innovative marketing strategies.

You’ll be joining an ambitious, growing team at Kaizen who are committed to transforming the industry through the relentless pursuit of excellence, sustainable growth, and an unwavering dedication to improvement. Join us as we set new standards and drive positive change in the digital marketing landscape.

The Role

As a Senior PR Exec, you will play a pivotal role in shaping client success by developing and executing creative Digital PR strategies that will drive engagement, increase brand awareness, and drive organic growth for our German and UK clients. You will take a creative approach to managing PR projects and will be responsible for coordinating with colleagues in the PR team to deliver against agreed deadlines and targets. This is an exciting opportunity for someone with a passion for strategy, collaboration and excellence. 

You’ll be highly enthusiastic about all things PR, you’ll be an avid reader of the news and you will stay up to date with the latest trends across social media. You are always looking for new innovations and best practices to share internally and with clients that will help us achieve our mission.

This role requires a self starter, effective communication and organisation skills and a strong creative mindset. You will have a proven track record of managing results-driving digital PR campaigns throughout the entire process from ideation through to outreach.

Here’s what you’ll be doing:

Key Responsibilities

• Coordinate end-to-end campaign creation across your clients, creating detailed briefs which will take the campaign from ideation through to outreach, ensuring all campaigns are executed seamlessly and to expected standards.
• Support with data and copy creation of PR campaigns, as well as prospecting and outreach when required.
• Take ownership of scheduling monthly activities, monitoring deadlines and maintaining high standards for all client deliverables.
• Deliver an exceptional client service for your client base, acting as the client lead on our smaller client accounts and supporting Account Directors on our Tier 1 clients.
• Review outreach strategies, email templates, and prospecting lists to ensure effectiveness and quality.
• Collaborate with Account Directors to contribute to quarterly business reviews (QBRs) and client strategy refreshes, ensuring all recommendations are impactful and forward-thinking.
• Prepare and analyse monthly performance reports for client accounts, identifying opportunities for growth and improvement.
• Act as the internal client, championing attention to detail and challenging colleagues to deliver best-in-class results across all deliverables.
• Monitor and evaluate the success of your client campaigns, proactively identifying areas for improvement, whilst working collaboratively with colleagues to implement strategies that will drive measurable results.
• Engage with the news and stay up to date with trends in Germany and the UK so that you can create and pivot campaigns to get coverage.
• Stay informed about the latest industry best practices, guidelines, and search engine updates, sharing insights with the team to maintain a competitive edge.
• Assist in the development of new business pitches and proposals, contributing to the growth of Kaizen’s revenue.

About You

• Native or C1/C2 German & English.
• A creative thinker with the ability to take concepts from ideation stage through to execution.
• A problem solver with a can do attitude.
• A strategic thinker with a proven ability to analyse and improve performance.
• A detail-oriented professional who thrives in a fast-paced, dynamic environment and can manage multiple projects simultaneously.
• A client-focused communicator with excellent interpersonal skills.
• An enthusiastic team player with a commitment to delivering outstanding results.
• Strong attention to detail and ability to meet deadlines

Our Benefits

• 30 days holiday + Bank Holidays
• Dedicated training budget per year to help develop you in your role
• Cycle to Work Scheme 
• Team socials throughout the year
• Charity volunteer days – 3 days a year to work for a charity of your choice
• Childcare Scheme – to help cover childcare costs through salary sacrifice
• Work 5 days a fortnight in either our London or Manchester office
• A clear personal development plan to help you progress in your chosen pathway
• Industry training and conferences
• 6 mental health coaching sessions a year provided via Self Space
• Monthly massage slots
• Health Cash Plan – helping you claim back on everyday health costs

If you’re excited to make a meaningful impact, we’d love to hear from you.