Digital PR Executive

The Agency

Kaizen Search Marketing is a forward-thinking digital marketing agency specialising in organic marketing channels. We deliver award winning SEO, Digital PR, and Social Media work across our global client base. We believe that The Best Never Stand Still and we’re on a mission to redefine how agencies work, with a singular focus on excellence and innovation.

We are dedicated to three core principles:

Our Clients: We exist to drive success for our clients. Our commitment is demonstrated through consistent delivery of value and measurable growth, ensuring our clients’ success is our success.

Our People: Our agency thrives on the talent and collaboration of our team. We celebrate and share our achievements, fostering a culture of mutual success and continuous improvement.

Our Industry: We aim to create impactful change, leaving the industry better than we found it through training, events, transparency, collaboration, and innovative marketing strategies.

You’ll be joining an ambitious, growing team at Kaizen who are committed to transforming the industry through the relentless pursuit of excellence, sustainable growth, and an unwavering dedication to improvement. Join us as we set new standards and drive positive change in the digital marketing landscape.

The Role

As a Digital PR Executive you’ll consistently drive impactful PR efforts, securing regular coverage and building long-term media connections. You’ll create press releases and pitch emails that communicate campaign messages and secure media coverage and backlinks for clients. You’ll act as our client’s press office and regularly identify newsjacking opportunities. 

Digital PR execs will build strong media relationships by creating tailored media lists and pitching to relevant journalists. You’ll understand how to create convincing email pitches and use A/B tests to refine strategies. Digital PR execs will understand how their work contributes to SEO and brand goals and will also get to contribute creatively by participating in campaign ideations. As a Digital PR exec you will also begin to support campaign creation and client communications. 

This role requires a self starter, effective communication and organisation skills and the ability to think creatively. You will have at least one year’s experience of working in a Digital PR or communications based role.

Here’s what you’ll be doing:

Key Responsibilities

• Create compelling and newsworthy press releases, pitch emails and other Digital PR materials to effectively communicate key campaign messages and build links and coverage for your clients
• Manage the press office for our clients, including proactively sourcing reactive / newsjacking opportunities for your accounts.
• Monitor industry media coverage daily, providing insights on trends and competitor activities.
• Have a strong understanding of your clients as well as their competitors & their PR efforts
• Consistently produce high quality, tailored and relevant media lists by identifying relevant media outlets and journalists to pitch our stories and secure media coverage
• Build and maintain strong relationships with journalists and media contacts to secure ongoing coverage.
• Demonstrate a strong understanding of effective link-building, email pitching techniques and media database tools
• Effectively A/B test email templates to understand what is and isn’t driving success
• Consistently deliver campaign coverage across multiple sectors, in line with your personal KPIs
• Contribute to client ideation sessions to ensure link-worthy campaign ideas are being pitched
• Provide insight for monthly and quarterly reports to measure PR impact and demonstrate ROI.
• Begin to understand the SEO impact of Digital PR
• Begin to gain exposure on client communications, supported by the Client lead
• Begin to support with the creation of client campaigns including data, research and copy creation, demonstrating a high attention to detail and commitment to accuracy
• Create content to support with agency marketing efforts including blogs, case studies and social media posts.

About You

• Minimum 1 years experience in a similar role.
• A creative thinker who can regularly contribute newsworthy campaign ideas.
• A problem solver with a can do attitude.
• A detail-oriented professional who thrives in a fast-paced, dynamic environment and can manage multiple projects simultaneously.
• Excellent interpersonal skills.
• An enthusiastic team player with a commitment to delivering outstanding results.

Our Benefits

• 30 days holiday + Bank Holidays
• Dedicated training budget per year to help develop you in your role
• Cycle to Work Scheme 
• Team socials throughout the year
• Charity volunteer days – 3 days a year to work for a charity of your choice
• Childcare Scheme – to help cover childcare costs through salary sacrifice
• Work 5 days a fortnight in either our London or Manchester office
• A clear personal development plan to help you progress in your chosen pathway
• Industry training and conferences
• 6 mental health coaching sessions a year provided via Self Space
• Monthly massage slots
• Health Cash Plan – helping you claim back on everyday health costs

Location

London/Manchester

If you’re excited to make a meaningful impact, we’d love to hear from you.