Digital PR Assistant (DE)

The Agency

Kaizen Search Marketing is a forward-thinking digital marketing agency specialising in organic marketing channels. We deliver award winning SEO, Digital PR, and Social Media work across our global client base. We believe that The Best Never Stand Still and we’re on a mission to redefine how agencies work, with a singular focus on excellence and innovation.

We are dedicated to three core principles:

Our Clients: We exist to drive success for our clients. Our commitment is demonstrated through consistent delivery of value and measurable growth, ensuring our clients’ success is our success.

Our People: Our agency thrives on the talent and collaboration of our team. We celebrate and share our achievements, fostering a culture of mutual success and continuous improvement.

Our Industry: We aim to create impactful change, leaving the industry better than we found it through training, events, transparency, collaboration, and innovative marketing strategies.

You’ll be joining an ambitious, growing team at Kaizen who are committed to transforming the industry through the relentless pursuit of excellence, sustainable growth, and an unwavering dedication to improvement. Join us as we set new standards and drive positive change in the digital marketing landscape.

The Role

As a Digital PR Assistant (DE), you will sit within the outreach team and be responsible for building relationships with journalists and outreaching a variety of creative campaigns to land top-tier links in both the UK and DACH region for our clients. You will work closely with our PR Executives to maintain Kaizen’s outreach standards to drive KPI success.

Here’s what you’ll be doing:

Key Responsibilities

• Deliver the outreach of our creative campaigns to consistently gain top-tier coverage in national and niche online publications, across the UK and DACH regions, in line with personal and client KPIs
• Understand the newsworthy stories behind our creative campaigns to create and execute outreach strategies that will result in coverage for our clients
• Create unique and personalised email templates that match Kaizen’s outreach standards and produce results
• Effectively A/B test email templates for each creative campaign to understand what is and isn’t driving success, adapting your outreach approach accordingly 
• Correctly report on the results of your direct outreach efforts from a campaign and personal KPI perspective
• Constantly striving to improve your outreach angles to ensure timely delivery of client KPIs
• Consistently looking for and executing reactive / newsjacking opportunities for our clients in the UK and DACH markets 
• Effectively translate campaign copy from English to German and vice versa
• Adhere to and promote the values of the company 

About You

• Fluent in German 
• Excellent written and spoken English 
• Work experience in a PR or digital role
• You’re a hardworking team player who is looking to learn and develop their skills
• You’re a pretty ambitious person and never want to stop growing and learning
• A logical thinker who regularly solves problems by employing creative solutions
• Enjoys multi-tasking and has very strong personal organisation skills.

Our Benefits

• 30 days holiday + Bank Holidays
• Work from anywhere – from your home, our London office, a co-working space or up to 6 months abroad
• Health Cash Plan – helping you claim back on everyday health costs
• Dedicated training budget per year to help develop you in your role
• Cycle to Work Scheme – through salary sacrifice, you choose a bike and the rental cost comes out of your salary each month
• Six sessions a year with Self Space – a mental wellbeing counselling service
• Team socials throughout the year
• Charity volunteer days – 3 days a year to work for a charity of your choice
• Childcare Scheme – to help cover childcare costs through salary sacrifice
• Extra office perks
• A clear personal development plan to help you progress in your chosen pathway
• Industry training and conferences

If you’re excited to make a meaningful impact, we’d love to hear from you.