SEO

The Site Speed Mistakes in the Top 700 UK eCommerce Companies

The Site Speed Mistakes in the Top 700 UK eCommerce Companies

We’re pleased to announce that we have completed a comprehensive study into the site speed optimisation strategies of 700 top UK eCommerce sites.

Covering a number of different factors that affect page load times, it’s equal parts analysis of the techniques used or disregarded by popular eCommerce businesses, and a guide to how you can avoid making the same mistakes – by minifying scripts, making use of the latest technologies, and reducing page bloat, among others.

Given that 79% of users who found a site to be slow have said they’re less likely to visit it again, it’s a vital handbook for anyone looking to launch a successful site or improve an existing one – and some of the industry statistics might come as a surprise.

The full study can be found here.

By Robin Newnham - 23/05/2017

Share

Related news & opinion