The Site Speed Mistakes in the Top 700 UK eCommerce Companies
We’re pleased to announce that we have completed a comprehensive study into the site speed optimisation strategies of 700 top UK eCommerce sites.
Covering a number of different factors that affect page load times, it’s equal parts analysis of the techniques used or disregarded by popular eCommerce businesses, and a guide to how you can avoid making the same mistakes – by minifying scripts, making use of the latest technologies, and reducing page bloat, among others.
Given that 79% of users who found a site to be slow have said they’re less likely to visit it again, it’s a vital handbook for anyone looking to launch a successful site or improve an existing one – and some of the industry statistics might come as a surprise.
The full study can be found here.
Robin L. Newnham, 23/05/2017