digital-pr
November’s Spotlight Campaigns
Published: 11/12/23 - Updated: 09/07/24
OUR STRATEGY
This month, we’re celebrating a new series of campaigns that strategically tapped into relevant Christmas-themed topics, ensuring our clients receive maximum exposure and quality backlinks.
Below are the highlights of our campaigns for November:
Savoo’s Popular Advent Calendars in France
Advent Calendars are an essential part of Christmas traditions in France. With this in mind, we helped our client Savoo, an online voucher code platform, to reveal the most popular advent calendars in the country as well as the best-value-for-money based on the price of the advent calendars and the average price of the products (when bought with the calendar and bought separately).
This campaign surpassed our expectations, achieving an impressive 102 pieces of coverage from authoritative publications like Elle FR, Cosmopolitan FR, and Marie France, with an average DR of 80.
Travelbag’s Christmas Destinations
With all of the lights and decorations, we think Christmas is one of the most beautiful times of the year. So, we were curious to find out which place is considered the most beautiful to be during Christmas time.
For Travelbag, long-haul holiday specialists, we looked at the most festive UK and US cities by looking at Google search volume for festive terms such as ‘Christmas lights’ and ‘Christmas songs’. We also analysed the number of Instagram hashtags for ‘christmasin[city]’ for 100 of the best-rated cities worldwide to reveal the most picturesque destinations at Christmas. We’re happy to announce that London came in first place!
The campaign received 22 total pieces of coverage, including high-DR publications such as Daily Mirror, Metro, and the Daily Star, with an average DR of 61.
Aqua’s Staycation Destinations
Looking for a staycation destination during the winter holidays? Aqua, a credit card brand, has you covered! Analysing Google search volume, the average cost of a hotel room and TikTok hashtag views for 50 different UK destinations, we found out that Blackpool is the UK’s favourite local destination.
This reactive piece got 14 pieces of coverage, including high-DR publications like Bristol Post, Manchester Evening News, and Reader’s Digest, with an average DR of 76.
At Kaizen, we’re all about boosting your brand’s online presence. Our team is committed to delivering exceptional results, tailored strategies, and staying up-to-date with the latest digital trends. Our ultimate aim is to exceed your expectations and produce tangible, impactful results that propel your business forward.
Let’s work together to showcase your brand’s digital prowess, with your success as our primary focus.
Bianca Avelar
Bianca joined Kaizen in 2023 as a Marketing & Culture Assistant. From managing our social media channels to devising internal marketing strategies, she supports all marketing needs.