For content marketing specialists, speaking at events is an opportunity to share our knowledge and overcome those public speaking jitters.
Back in March, we gave each member of Kaizen, who had yet to speak publicly, the opportunity to conduct a Lightning Talk in the Pecha Kucha (PKN) style.
This was a mini-conference where each person could speak on any topic of their choice – work-related or not. Following the PKN-style, we each had 15 slides with every slide timed at 20 seconds each.
So why do we continue to do Kaizen Skooling sessions?
From brands jumping on the ethical bandwagon to understanding our target audience, the team spoke about a number of topics that helped to increase confidence and break down any nervousness.
Not only do we do Kaizen Skooling sessions for confidence benefits, but we also conduct them on a weekly to bi-weekly basis to ensure each person in the agency understands the roles and responsibilities of different team members.
Our agency has grown quite a bit recently. In fact, over the past few months, we’ve brought in 7 new recruits across our 3 main departments; content, production and PR. Growth is an exciting time for any business. At Kaizen, we want to be sure that as we get bigger, a general level of understanding of what we do, why we do it and how we deliver it is known across every team.
Here are a few sessions we’ve conducted so far:
Do you run similar internal training sessions? We’d love to hear how!
As a growth marketing agency, we ensure we’re continuously reading the news each day across a number of niches to see what the media cover. Usually, we use this tactic to leverage our digital PR campaigns. This can be identifying reactive opportunities for our clients or ensuring we’re keeping on track with the media to […]
Influencer Marketing has continued to grow over the last decade or so and many industry professionals expected 2020 to be no different. However, coronavirus has shaken up the marketing industry and most brands messaging beyond belief. Probably more than any other event in most people’s lifetimes! For brands, this means that their customers’ trips are […]
Influencer marketing is still on the rise. It’s proved to be a vital digital channel and so it’s no wonder we want to get involved! People are spending more and more time online and so it’s more important than ever to catch your target audiences in the environment where they naturally hang out– social media. […]