Since March 2020, Google is allegedly now seeing the rel=”nofollow” tag as a signal rather than a clear directive to not crawl, index and judge a sites rankings accordingly. So, we’ve decided to figure out what’s really going on and have made 2 websites in which for one will receive nofollow only backlinks, and the other, follow backlinks.
We’ll be sharing the results in due course and for now, this post literally exists to serve as two backlinks to the content.
As millions of people spend more time at home due to COVID-19 measures, the number of people watching TV and streaming online has increased dramatically over the past few months. We decided to analyse the 20 most popular TV shows and animated shows to find out what the world thinks everyone should have watched during […]
International outreach has become an integral part of our digital PR strategy at Kaizen, and over the years, our clients continue to expand into different international markets, meaning the importance of understanding international audiences has become paramount. Not only can international outreach help with brand awareness globally, but unique stories can be formed for […]
On the 28th May 2020, we held our first ever ASO roundtable with guests from Booking.com, Yum (Pizza Hut), Busuu, Starling, IG, Very, and more, to discuss how ASO has been impacted by the COVID-19 pandemic. Naturally, as users are spending more time on their phones and digital devices being at home, some brands […]