conferences-and-events
Pete Reis-Campbell Speaks at SMX London in May 2019
Published: 26/04/19 - Updated: 28/04/21
On Wednesday 22nd May, Kaizen’s CEO & Founder will be speaking at SMX London on Top-Tier Link Building With Data Storytelling.
Pete will be speaking from his experience of running Kaizen, an award-winning content marketing agency specialising in content creation, SEO services and PR. Whilst only five years old, Kaizen has launched over 600 campaigns for high-profile clients including TUI, MoneySupermarket, Npower and Lastminute.com. We have built over 10,000 links through our campaigns, with top-tier media coverage on sites like the Daily Mail, Business Insider and Lonely Planet occurring every week.
So what’s our secret?
Based on Pete’s analysis of over 4000 pieces of content marketing, there are 8 key success factors for building links, and they all relate to data storytelling.
“Most fail when it comes to using data to earn links, as they don’t realise how the smallest wrong move diminishes its potential links.”
At Pete’s talk at SMX London, you’ll see how to build a successful data story from scratch. This includes tools that will find data stories worth telling, tactics to make it newsworthy, resources to scale up your data and best practices for using data visualisation.
Tickets are available now: SMX London