CCleaner
Using Influencer Marketing to Drive Awareness and Downloads
We launched a multi-channel influencer initiative to increase downloads of CCleaner sessions and expand brand awareness.
- 216k
impressions
- 10,000+
engagements
- 59%
increase in sessions
- 365
sessions driven from influencer collabs
The strategy
Kaizen launched a spring cleaning campaign with a mix of 3 tech and family influencers over YouTube and Instagram. Incorporating the idea that ‘Spring Cleaning’ shouldn’t just be for your home allows the use of various influencers, including tech and family.
The results
The influencer campaigns had significant engagement on their content, leading to an increase in CCleaner downloads and sessions. This has added awareness for the tool and has led to further campaigns with CCleaner.
