Using Influencer Marketing to Drive Awareness and Downloads

We launched a multi-channel influencer initiative to increase downloads of CCleaner sessions and expand brand awareness.

Using Influencer Marketing to Drive Awareness and Downloads
  • 216k


  • 10,000+


  • 59%

    increase in sessions

  • 365

    sessions driven from influencer collabs

  • The strategy

    Kaizen launched a spring cleaning campaign with a mix of 3 tech and family influencers over YouTube and Instagram. Incorporating the idea that ‘Spring Cleaning’ shouldn’t just be for your home allows the use of various influencers, including tech and family.

  • The results

    The influencer campaigns had significant engagement on their content, leading to an increase in CCleaner downloads and sessions. This has added awareness for the tool and has led to further campaigns with CCleaner.

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