Campaign on How Much £100 Can Get You in the World's Most Popular Destinations Lands Coverage on CNBC and More

Starling Bank

Summary

Starling Bank is an award-winning digital, mobile-only bank based in the UK.

Key Points

140+ pieces of coverage

96 follow links, with an average domain rating of 31

Coverage includes CNBC, Lonely Planet and the Daily Express

Challenge

The first campaign for Starling Bank, Kaizen produced an interactive tool that reveals how much you can get for £100 a day in some of the world’s most popular destinations.

Result

The interactive campaign received 28 pieces of coverage and 19 follow links surpassing its KPI, with articles featuring on CNBC, Lonely Planet, the Daily Express and various other high-quality travel and personal finance publications.

The tool allowed users to select a city or compare a destination, and then select items to fulfill their £100 budget.

To aid the campaign, a blog post was also written to feature alongside the tool and this gained over 70+ follow links and 120 pieces of coverage! The post featured on sites such as Matador Network, The New Zealand Herald, The Daily Telegraph Australia and National Geographic Russia.

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