The Fashion Influencer Map That Gained London's Attention

SilkFred

Summary

11 SEO-value links

SilkFred is a fashion retail brand which stocks over 500 independent and unique brands.

Key Points

16 pieces of coverage

11 follow links, with an average domain rating of 48

Coverage includes The London Post, Sectret LDN and Travolution

Challenge

The team wanted to create a fashion-related campaign and decided to create an interactive map of London which could discover the most ‘Instagrammable’ places in the capital for fashion influencers to take pictures.

Result

The campaign gained 11 follow links and 16 pieces of coverage, surpassing its link KPI despite being a London-focused piece.

The interactive tool featured landmarks, popular cafes and bars in the area, as well as information and pictures from Instagram featuring on the page.

The attractive design style and niche topic area meant that it was picked up The London Post, Secret LDN and Travolution.

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