Uncovering the NHS COVID-19 App Lands Coverage on the BBC, WIRED & Yahoo

Reincubate

Summary

50 SEO-value links for this campaign

 

Reincubate is an app company that can access and extract data from apps and app platforms using software.

Key Points

93 pieces of coverage

 

50 follow links, with an average domain rating of 55

 

Coverage includes the BBC, WIRED, and Yahoo

Challenge

Amidst the COVID-19 pandemic, our Digital PR team decided to lead with a reactive campaign due to the client’s ability to retrieve data that could present an informative news story. This campaign focused on the NHS COVID-19 app, which uses contract tracing to alert individuals if they’ve been in contact with someone with the virus.

Result

This reactive campaign was successful as it presented expert commentary and insights from the client providing an informative story. The story gained 84 pieces of coverage and 43 follow links surpassing its KPI. The campaign was covered on the BBC, WIRED, Yahoo, and The Newstateman.

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