Campaign Discovering The Origin Of Words Lands Over 30+ Pieces of Coverage

Readly

Summary

19 SEO-value links

Readly is an award-winning digital magazine subscription service that gives users access to thousands of magazines from all over the world.

Key Points

33 pieces of coverage

19 follow links

Coverage includes The Daily Mail and Mental Floss

Challenge

This campaign focused on etymology and when words disappeared and were introduced to the English language. Looking at categories such as food, beauty, fashion and tech we discover words from snowflake to YOLO.

Result

This interactive campaign landed 19 follow links and 33 pieces of worldwide coverage. Its design-led style was popular on social media with over 318 shares and coverage in The Daily Mail and Mental Floss.

Related Case Studies