London’s Best Commuter Towns
TotallyMoney.com works in the highly competitive industry of credit comparison. To get an edge on the market and increase brand awareness and SEO visibility, they wanted to create data-driven, impartial content that would earn links and help users make informed decisions about their finances in a simple and fair manner.
pieces of coverage
One of our most successful campaigns to date, we used an interactive tool to highlight the best commuter hotspots for those travelling into London.
The campaign led to a company Drum Content Award for Best Financial Services Campaign.
The tool was well-received and highly publicised by national and major publications such as the Daily Mail, The Metro, City AM, and AOL and a high number of regional publications such as the Surrey Mirror and the Gravesend Messenger.
As well as receiving 70 pieces of coverage promoting brand awareness among potential clients and 69 followed links contributing to the TotallyMoney.com domain SEO value. The tool was a significant contributor to the Drum Content Award for Best Financial Services Campaign, which was won by TotallyMoney.com, as the piece was submitted as part of their ongoing finance campaign.
The tool was launched and outreached in 2016. However, following its success, we worked with TotallyMoney again in 2017 to update it with the latest data.