London’s best commuter towns
TotallyMoney.com works in the highly competitive industry of credit comparison. In order to get an edge on the market and promote their brand awareness and SEO visibility, they wanted to create data-driven, impartial content that would both earn links and also help users to make informed decisions about their finances in a simple and fair manner.
pieces of coverage
One of our most successful campaigns to date, the campaign used an interactive tool to highlight the best commuter hotspots for those travelling into London.
The campaign led to a company Drum Content Award for Best Financial Services Campaign.
The tool was well-received and highly publicised by national and major publications such as the Daily Mail, The Metro, City AM, and AOL, as well as a high number of regional publications such as the Surrey Mirror and the Gravesend Messenger.
As well as receiving 70 pieces of coverage promoting brand awareness among potential clients, and 69 followed links contributing to the TotallyMoney.com domain SEO value, the tool was a significant contributor to the Drum Content Award for Best Financial Services Campaign which was won by TotallyMoney.com, as the piece was submitted as part of their ongoing finance campaign.
Originally launched and outreached in 2016, due to the success of this piece, in 2017 TotallyMoney.com and Kaizen collaborated on updating the tool with the latest data. Once this had taken place, TotallyMoney.com independently re-outreached the tool, meeting again with wide success due to the reusable value of the tool.