Npower

How tactical PR gained Npower coverage in mass media

Npower is an energy supplier in the United Kingdom, considered to be one of the “Big Six”, the main electric and gas suppliers across the country. Discover how we delivered a tactical PR strategy that landed them coverage on radio, print, and digital publications.

How tactical PR gained Npower coverage in mass media
  • 20

    follow links

  • 24

    pieces of coverage in six weeks

  • The campaign

    As part of our work with npower, we follow an ongoing tactical PR strategy supporting their internal teams. This primarily involves Kaizen outreach of their studies and strategic development of the approach to outreach in order to increase opportunities for coverage in the news.

  • Results

    By combining existing journalist contacts with our expert understanding of story placement, Kaizen was able to identify new angles previously unexplored by the client and gain additional coverage.

    We landed coverage for the energy supplier for various online publications, print coverage in a magazine, and a radio interview.