Npower
How Tactical PR Gained Npower Coverage in Mass Media
Npower is an energy supplier in the United Kingdom, considered one of the “Big Six”, leading electric and gas suppliers. Discover how we delivered a tactical PR strategy that landed them coverage on radio, print, and digital publications.
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follow links
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pieces of coverage in six weeks
The campaign
As part of our work with Npower, we follow an ongoing tactical PR strategy supporting their internal teams. This primarily involves Kaizen outreach of their studies and strategic development of the approach to outreach to increase opportunities for coverage in the news.
Results
By combining existing journalist contacts with our expert understanding of story placement, Kaizen was able to identify new angles previously unexplored by the client and gain additional coverage.
We landed coverage for the energy supplier for various online publications, print coverage in a magazine, and a radio interview.
