How a campaign on relaxation landed over 100+ pieces of coverage
An online travel retailer, Lastminute.com has over 90 million unique monthly users and offers global flights and hotel deals. As part of their content marketing strategy with Kaizen, we created a campaign focusing on travel that could be outreached to various publications around the world.
pieces of coverage
We created static data cards focusing on various metrics that would determine a relaxing holiday; this included the environment, culture, and best locations to visit by activity type.
The campaign earned 43 follow links and over 100 pieces of coverage in total. Top-tier coverage included the Daily Mail Australia, MSN, and Lonely Planet, as well as numerous top-tier international sites.