Global campaign on wine lands over 120 pieces of coverage for Lastminute.com
We worked with Lastminute.com to deliver a digital PR campaign that would capture the attention of both journalists and travel-lovers.
pieces of coverage
We researched the best locations for wine lovers to visit around the world, from the USA to Japan. The research looked at various metrics, including a number of public vineyards and wine-tasting experiences.
In order to achieve a collaborative campaign, we combined both traditional digital PR to maximise our campaign’s reach. Our digital PR team sent the story with bottles of wine from the best countries to journalists’ offices.
The Wine Travel Index was covered by The Express, Travel Daily News, Flipboard, and gained coverage in a number of European nationals.
The piece was an overall success across Europe – it was shared over 4,400 times on social media.