Search
PR
AI Visibility
Social
How a Single Relatable Reel Drove 114k+ Website Visits for Fixter
How a single relatable reel drove 114k+ website visits for Fixter
114.6k
Website visits
£0.04
Average CPC
£36.7k
Earned media value
The Brief
Fixter came to us with a problem that was hard to ignore: organic visibility was slipping. Follower growth had stalled, engagement had dried up, and the web traffic that once flowed naturally from brand presence had largely stopped arriving. The brief was clear – use paid social to reverse that decline and drive website traffic.
The Plan
The previous content approach was part of the problem. It was too brand-led and too bottom-of-funnel, assuming people already knew and cared about Fixter. What was needed was content that met car owners where they actually were.
We identified a creative insight with near-universal resonance: the confusion and low-level anxiety that comes with a dashboard warning light. Rather than leading with Fixter’s service offering, we led with the audience’s pain point – keeping the tone relatable and built for social.
Spotlight Campaigns
The result was a short-form Reel built around that moment of driver uncertainty, resolving neatly into Fixter’s simple proposition: we pick up your car, service it, and drop it back off. That’s it.
Once the creative showed strong organic signals – 367 likes, 11 comments and 40 sends – we ran paid placements across Facebook and Instagram, targeting Fixter’s core demographic of UK car owners. The organic proof of concept meant we were scaling something that already worked, rather than forcing it.
the results
The campaign drove 114,586 visits to the Fixter website. With an average CPC of £0.04, compared with an industry benchmark of £0.50 to £1.00, proving that the content was reaching the right audience at exceptional efficiency. This efficiency reflected the strength of the creative, which had already shown clear organic traction before paid spend was applied. The campaign also generated £36,667 in earned media value.
Why It Worked
Getting an average CPC of £0.04 is what happens when the creative is genuinely doing its job. The warning light hook worked because it didn’t start with Fixter, it started with a feeling almost every driver knows. That made the content shareable, comment-worthy, and cheap to distribute at scale.
The wider lesson: top-of-funnel, consumer-first content doesn’t have to sacrifice commercial outcomes. Relevance at the awareness stage created reach, engagement and website traffic at a highly efficient cost and the numbers here bear that out.
