Going Viral with The Future of the Remote Worker

DirectlyApply

Summary

Average DA: 51

Based in London, Directly Apply is a job search engine that allows users to find thousands of vacancies and apply directly through their website.

Key Points

460 pieces of coverage

 

60,000 social shares

 

Coverage includes Fox News and The Sun

Challenge

Last year, we signed DirectlyApply as a new client and had to consider how we’d launch a successful campaign amidst the COVID-19 pandemic. With reactive stories working well within the media, we decided to create a 3D model of what a remote worker would look like after staying 25 years at home.

Result

The campaign landed over 200+ links, 400+ pieces of coverage, and over 60,000 social shares. By landing coverage on The Sun, The Standard, MSN, Metro, and UNILAD, the campaign drove over 16,000 site visits and increased their domain rating from 35 to 38!

With the shocking imagery, the story led to several news outlets publishing the story along with memes being created about Susan ‘The Remote Worker’ on Twitter.

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