Discovering the Best Cities for Each Life Stage
Audley Villages
Summary
137 SEO-value links
Average DA: 48
Audley Villages is a property builder and manager for luxury retirement villages in the UK.
Key Points
139 pieces of coverage
137 follow links
Coverage includes Refinery29 and MSN
Challenge
After launching two very successful campaigns prior, the Digital PR team wanted to help Audley Villages gain regional coverage and focus on stories relating to both lifestyle and property/relocation.
Result
Using metrics to determine what would be paramount to differing generations, the team created a data card campaign that revealed the best areas to live in depending on age. The campaign landed over 137 follow links, but also landed coverage on some impressive sites such as Refinery29 and MSN. Most importantly, the stories was covered across the majority of UK regional outlets.
