Discovering the Best Cities for Each Life Stage

Audley Villages

Summary

Average DA: 48

Audley Villages is a property builder and manager for luxury retirement villages in the UK.

Key Points

139 pieces of coverage

 

137 follow links

 

Coverage includes Refinery29 and MSN

Challenge

After launching two very successful campaigns prior, the Digital PR team wanted to help Audley Villages gain regional coverage and focus on stories relating to both lifestyle and property/relocation.

Result

Using metrics to determine what would be paramount to differing generations, the team created a data card campaign that revealed the best areas to live in depending on age. The campaign landed over 137 follow links, but also landed coverage on some impressive sites such as Refinery29 and MSN. Most importantly, the stories was covered across the majority of UK regional outlets.

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