Influencer Marketing Account Director

About Kaizen 

 

Kaizen is a Content Marketing and SEO agency dedicated to improving organic search and brand awareness for global companies through data-driven visual digital PR campaigns, influencer marketing and technical SEO strategies

 

We are a vibrant, award-winning company who was voted The Drum’s Content Marketing Agency of the Year in 2018. We work with a number of worldwide brands and medium-sized businesses such as Adidas, Lenstore and Confused.com.

 

Job Summary

The role is both exciting and challenging; you will work with Commercial and Managing Directors to define and grow our Influencer Marketing channel. You will be responsible for defining Kaizen’s approach to influencer marketing, creating marketing collateral to prompt this as well as pitching and executing influencer strategies, including outreaching to social influencers, contract negotiations, and performance tracking. The Influencer Marketing Account Director position requires a self-motivated, outgoing individual who will pioneer this revenue stream. 

 

Key Responsibilities

• Supporting Commercial Director with new business development for the influencer marketing channel 
• Defining our influencer marketing channel including how we should proposition ourselves
• Creating collateral to promote our influencer marketing channel 
• Lead the strategy for new business pitches related to influencer marketing in order to generate £90k work of revenue in year 1
• Grow Kaizen’s revenue stream for influencer marketing, and therefore the team
• Manage and execute influencer strategies for clients through outreach and negotiations of social media influencers 
• Negotiate influencer deals and maximise monthly budget within efficiency goals for our clients 
• Become an expert in influencer discovery on social media
• Work independently and track performance metrics
• Understand high performing creative and communicate creative inspiration for collaborators
• Build long-lasting relationships with influencers and network with them
• Manage international team members to support global influencer campaigns 
• Train junior members of the team to increase the knowledge of influencer marketing across the company 
• Attend relevant events for networking and business purposes

 

Personal Specification

• 2-3 Years of Marketing Experience
• Background working for an influencer or social media agency
• Understanding of influencer marketing
• Comfortable with negotiation
• Outgoing and enjoys networking
• Strategic thinker
• Understanding of marketing principles such as ROI
• Experienced with Microsoft excel and performance tracking
• Experienced writer
• Experienced project manager 
• You’re a pretty ambitious person and never want to stop growing and learning
• Logical thinker who regularly solves problems by employing creative solutions
• Enjoys multi-tasking and has very strong personal organisation skills

 

Benefits

• Full-time position
• 30 Days Holiday + Bank Holidays
• Work in Old Street, Central London or remotely from anywhere in the UK
• Season Ticket Loan on request (after probation)
• Generous company pension
• A clear personal development plan to help you progress in your chosen pathway
• Industry training and conferences

 

Salary

£42,000 – £45,000 depending on experience.