People are spending more and more time online, so it’s more important than ever to catch your audience in the environments where they’re most active. Enter Influencer Marketing – the social-media-born marketing channel that builds on our natural affiliation for famous and influential people.
It’s no secret that hero influencers come with huge follower counts, but micro and nano influencers also possess highly engaged audiences you wouldn’t otherwise have access to.
Influencer Marketing works because it builds upon word-of-mouth marketing. When people see others – in this case, influencers – actively engaging and benefitting from a brand, product or offering, it makes them more open to doing the same.
Nobody likes being sold to but everyone loves a good story. Being a fan of a celebrity or influencer means you genuinely care what they have to say and the products they recommend.
We have a unique data-led approach to influencer marketing that focuses on partnering with talent who are sure to make an impact. As part of this, we’ve developed our own tool that calculates the true engagement rate of an influencers sponsored social media posts.
You can find out more about influencer marketing and how your brand can benefit here:
To ensure influencers are right for your brand, we carry out a detailed audience analysis to ensure that their audience profile matches your ambitions.
Popularity doesn’t equal influence. We always look to ensure the influencers we recommend for our clients are a genuinely good fit and a smart investment.
Quality influencer content is reliant on a rigorous brief. This means time is taken to understand both brand and influencer tone of voice and core values– to avoid any nasty surprises when the content launches!
It’s key to review an influencer’s previous brand collaborations to ensure they’ve steered clear of brand competitors and are producing the high-quality content we’re after for the campaign.