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SEO

SEO SESSIONS: Crafting an effective business case for the boardroom – webinar

11:00-11:45 | 16th May 2024

SEO SESSIONS: Crafting an effective business case for the boardroom – webinar

Event Details

This webinar is available to watch on-demand, simply hit the button below.

One of the most common issues SEO professionals face is trying to secure enough budget to support and implement their long-term strategy. This challenge often arises because key stakeholders do not fully understand the value driven by SEO activities. Unlike channels such as paid search, where it is possible to provide clear figures on traffic, sales increase, or expected revenue from a set budget, SEO is subject to more uncertainty, making it difficult to convince decision-makers to allocate the necessary funds.

In this webinar, we reveal how to create an effective business case for SEO investment that has a real impact in the boardroom. Through a combination of forecast modeling and demonstrating ROI for past activities, we show how to approach future conversations and secure senior buy-in.

This session includes:

  • Opportunity forecasting
  • Incremental session forecasting
  • Calculating ROI for previous activity
  • Technical business case creation
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