10:00-11:30 22nd July 2021

Kaizen’s Virtual E-commerce Roundtable

Kaizen’s Virtual E-commerce Roundtable

Event details

T: 10:00-11:30

D: 22nd July 2021

L: Zoom link on request

C: contact@kaizen.co.uk

Our hypothesis is that brands that have adapted their e-commerce site to meet Google’s quality standards of E-A-T (expertise/authority/trust) are ranking better.

We want to look at how these standards are met for both on-site and offsite performance and the brands that are doing it well.

We’ve taken the top 1,000 rated e-commerce sites as rated by Crunchbase to form the basis of our analysis with domains. These are sites in industries such as fashion, retail, banking, financial services, technology and many more.

The roundtable itself will be virtual, focusing on the findings from the white paper and an interview with Tiffany Bushell, SEO Manager at LEGO to understand how one of the world’s most powerful and recognisable brands approach SEO and her thoughts on the findings.

This is a great opportunity to learn and connect with other senior e-commerce marketers, and also find out their views on how E-A-T is affecting their brand’s SEO performance.

Organised exclusively for established brands in the industry, past guests have represented CompareTheMarket, Confused.com, Starling Bank, TUI, Trainline, and Premier Inn.

The event will be strictly invite-only; for more information contact events@kaizen.co.uk