Senior B2B Marketing Manager

We are looking for an energetic and intuitive B2B marketing strategist with exceptional leadership and communication skills. Proven ability to identify opportunities and deliver effective strategies to generate results. Experienced in strategic marketing planning, branding, and product development. Adept in online and traditional marketing, and highly skilled in visual communications.

The Senior B2B Marketing Manager is responsible for driving the success of Kaizen’s products, services & brand promise in the marketplace.

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  • Key details

    • £34,000 – £38,000
    • Salary is determined by experience
  • The role

    The role is both exciting and challenging: you will lead the marketing strategy across the agency to propel our growth even further and fulfil our ambition to work with more global brands and deliver them innovative content marketing, PR and SEO campaigns. You will carry out B2B marketing exclusively for the agency across all our social media channels, events and PR. The role will be solely focused on carrying out marketing for the Kaizen brand and not client accounts.

  • Key responsibilities

    • Create a Marketing & PR strategy for the below listed channels that generates qualified leads that results in client acquisition as per our sales targets
      • Social Media
      • External PR:
        • Events
        • Guest Posts
        • Interviews
        • Speaking
        • Awards
        • Webinars
      • Content Marketing:
        • Case Studies
        • Whitepapers
        • Creds Decks
        • Blog Posts
        • PR Campaigns
      • Email Marketing & CRM
    • Work with our in-house content team to create sales collateral and marketing campaigns as per your vision
    • Act as a project manager for each marketing channel by creating project plans; allocating internal resource and conducting performance/progress meetings to ensure activities take place
    • Creating regular performance reports for each channel to ensure lead acquisition targets are met and creating action plans where necessary to improve performance
    • Achieving qualified lead targets as a result of your marketing strategy
    • Identify and recruit suppliers who can handle the delivery work in relation to Paid Search, Social and Content Production
    • Work alongside the Commercial Director to manage and create any sales collateral that can assist with client acquisition
  • About you

    • Extensive experience in a marketing role, preferably agency-side
    • Thorough understanding of digital marketing industry, including content marketing, PR and SEO
    • Creative thinker, excellent listener and communicator
    • Bachelor’s degree or equivalent professional experience
    • Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels
    • Can run the entire end-to-end B2B marketing funnel with an excellent grasp of brand-building and lead generation activities
    • Experienced with Hubspot or a similar CRM platform
    • Comfortable using a range of tools to execute, measure and report on marketing campaigns including email platforms and relevant digital tools
    • Strong organisational, project management and planning skills, strong people, collaboration and interpersonal skills
    • Reporting: comfortable analysing marketing activities and data to understand what worked (and what didn’t) and why
  • Benefits

    • 30 days holiday + Bank Holidays
    • Work from anywhere – from your home, our London office, a co-working space or up to 6 months abroad
    • £250 Work from Home Fund – to help you build your own home office
    • Health Cash Plan – helping you claim back on everyday health costs
    • £1,000 training budget per year to help develop you in your role
    • Cycle to Work Scheme – through salary sacrifice, you choose a bike and the rental cost comes out of your salary each month
    • Free UberEats credit – £15 a month
    • Team socials throughout the year
    • Charity volunteer days – 3 days a year to work for a charity of your choice
    • Employee of the Month – peer nominated each month, the winner receives a £50 voucher of their choice
    • Childcare Scheme – to help cover childcare costs through salary sacrifice
    • Workplace pension
    • Generous maternity & paternity leave
    • Mindfulness coaching
    • A clear personal development plan to help you progress in your chosen pathway
    • Industry training and conferences
  • How to apply

    Please apply using Linkedin using the link below, or alternatively, email us a cover letter and your relevant experience to katie.callaghan@kaizen.co.uk

Award-winning and proud

  • Campaign Best Places to Work
  • Deloitte
  • Startups100
  • The Drum
  • Content Drum Awards
  • PR Moment

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