Today, I ran a Webinar for our friends over at SEMRush on how the future of Technical SEO will revolve in my opinion around advising brands on their open data strategy and identifying opportunities to make brands visible with applications and platforms that leverage open data through API’s. We’re already heading in this direction through ‘lightweight’ API’s like Structured Data and JSON-usage in projects such as Google AMP.
You can find the slides just above, I also published a writeup earlier in the year that you can find here
As millions of people spend more time at home due to COVID-19 measures, the number of people watching TV and streaming online has increased dramatically over the past few months. We decided to analyse the 20 most popular TV shows and animated shows to find out what the world thinks everyone should have watched during […]
International outreach has become an integral part of our digital PR strategy at Kaizen, and over the years, our clients continue to expand into different international markets, meaning the importance of understanding international audiences has become paramount. Not only can international outreach help with brand awareness globally, but unique stories can be formed for […]
Since March 2020, Google is allegedly now seeing the rel=”nofollow” tag as a signal rather than a clear directive to not crawl, index and judge a sites rankings accordingly. So, we’ve decided to figure out what’s really going on and have made 2 websites in which for one will receive nofollow only backlinks, and the […]