6 Ways to Mobile-Proof Your Site
st), Google released an update nicknamed ‘Mobilegeddon’. This update affected mobile search results globally, and impacted the rankings of individual pages that were optimised for mobile (see their official post here). It’s reported that non-mobile friendly URL’s have seen a 21% decrease in rankings on the first 3 pages of search results. Google assured SEO’s that they would still use a variety of signals to determine rankings, but the mobile-friendly change is still important. Given Google’s history, we can only expect ‘Mobilegeddon’ to update and increase in importance over time. As SEO’s, it is therefore our job to ensure we don’t fall behind and ignore Google’s updates! So, if you haven’t already (shame on you), and you still need a bit of convincing, here’s how and why you should be optimising your website to be mobile-friendly.
Why should you be optimising your website for mobile?We mentioned because Google says so right? Aside from that, there are many other reasons why we should be optimising our websites for mobile users. For a start, mobile users are completely different to desktop users. They want the information to be right in front of them, if not, they want to be able to access it within a minimal amount of clicks. Whether your website provides a product, service or simply information, the path to conversion should be simple and intuitive. We can almost guarantee that your competitors have a website optimised for mobile, and if your site isn’t, users a likely to go to your competitors because they provide a better user experience.
The future of search = MOBILE!Whether we like it or not, the future of search is mobile, with currently over one-quarter of the global web already searching on a mobile device. It’s therefore safe to say that if you have a mobile version of your website, it contributes to your overall traffic metric. If your site isn’t accessible on a handheld device, you could be missing out on a huge amount of traffic. You need to take your website to where your users are, and at eight in the morning, they’re likely to be on their commute to work with their only source of Internet being their mobile phone. As a website owner, you’re always thinking of new ways to increase conversions. If your content looks great on a desktop, with a clear conversion path and an obvious call to action, this may not be the case on a mobile device. If your website isn’t optimised for mobile, users will often find themselves pinching and zooming to view your content, they may miss or be unclear of where your call to action is, and are likely to give up all together. Mobile users have little patience, so if your call to action isn’t obvious, they’ll find a similar website where it is.
‘We’ve got a mobile site, we’ve got nothing to worry about!’This is where you’re wrong. There’s a huge difference between having a mobile site and optimising your mobile site. Here’s a list of everything you should check for before boasting about having the perfect mobile site:
- Page loading time – the snail never wins the race is this case
- Does your mobile site effectively mirror you desktop site and brand?
- Do you provide a simple and effective user experience?
- Can your readers easily digest your content?
- Is the navigation easy & does it make sense?
- Is your call to action as obvious as possible?
By Grace Hartnett - 28/07/2015