Link Building – Love it or hate it, it’s a fundamental part of any SEO strategy. According to a Moz industry survey, Link Building is the second most important factor when it comes to SEO.
There are many ways in which a brand can ethically build quality links but one of the most popular and effective ways is through Content Marketing.
However with so many brands competing in the Content Marketing space what steps can you take to ensure your content is earning the coverage and links it deserves?
I will take you though 9 practical tips aimed to help you earn attention and links from National Publications and Highly Authoritative third party sites.
The webinar will begin at 2PM BST on Thursday the 25th August. Book your seat for free here.
As millions of people spend more time at home due to COVID-19 measures, the number of people watching TV and streaming online has increased dramatically over the past few months. We decided to analyse the 20 most popular TV shows and animated shows to find out what the world thinks everyone should have watched during […]
International outreach has become an integral part of our digital PR strategy at Kaizen, and over the years, our clients continue to expand into different international markets, meaning the importance of understanding international audiences has become paramount. Not only can international outreach help with brand awareness globally, but unique stories can be formed for […]
Since March 2020, Google is allegedly now seeing the rel=”nofollow” tag as a signal rather than a clear directive to not crawl, index and judge a sites rankings accordingly. So, we’ve decided to figure out what’s really going on and have made 2 websites in which for one will receive nofollow only backlinks, and the […]