On 30th January, Pete Reis-Campbell spoke at SEO Day in Denmark on the 8 key success factors for building links using data storytelling based on an analysis of over 500 data visualisation content pieces Kaizen has launched. Most fail when it comes to using data to earn links, as they don’t realise how the smallest wrong move diminishes its potential links.
Find out how to build a successful data story from scratch. This includes tools that will find data stories worth telling, tactics to make it newsworthy, resources to scale up your data and best practices for using data visualisation.
As a growth marketing agency, we ensure we’re continuously reading the news each day across a number of niches to see what the media cover. Usually, we use this tactic to leverage our digital PR campaigns. This can be identifying reactive opportunities for our clients or ensuring we’re keeping on track with the media to […]
Influencer Marketing has continued to grow over the last decade or so and many industry professionals expected 2020 to be no different. However, coronavirus has shaken up the marketing industry and most brands messaging beyond belief. Probably more than any other event in most people’s lifetimes! For brands, this means that their customers’ trips are […]
Influencer marketing is still on the rise. It’s proved to be a vital digital channel and so it’s no wonder we want to get involved! People are spending more and more time online and so it’s more important than ever to catch your target audiences in the environment where they naturally hang out– social media. […]