Search and social are making a rapid shift towards using personalised data and structured markup to serve content, leaving the world of third-party, organic results behind.
As a consequence, some brands are lagging behind and failing to leverage the whole new world of traffic-earning opportunities that exist.
This presentation runs through the latest structured data trends, a useful microdata guide alongside and plug-ins and tutorials to increase earnt traffic and click-through rates from search and social.
As a growth marketing agency, we ensure we’re continuously reading the news each day across a number of niches to see what the media cover. Usually, we use this tactic to leverage our digital PR campaigns. This can be identifying reactive opportunities for our clients or ensuring we’re keeping on track with the media to […]
Influencer Marketing has continued to grow over the last decade or so and many industry professionals expected 2020 to be no different. However, coronavirus has shaken up the marketing industry and most brands messaging beyond belief. Probably more than any other event in most people’s lifetimes! For brands, this means that their customers’ trips are […]
Influencer marketing is still on the rise. It’s proved to be a vital digital channel and so it’s no wonder we want to get involved! People are spending more and more time online and so it’s more important than ever to catch your target audiences in the environment where they naturally hang out– social media. […]